MGI strategically partners with corporations from inception of a campaign through final execution.  Although entertainment  procurement is one method MGI uses to accomplish a client’s goals, MGI is NOT a talent agent or one of many celebrity agents.

MGI represents clients in negotiations with a talent agent or celebrity agents.  We link up with the correct partners, we provide strategic, customized entertainment solutions which drive consumer passions and engagement.   MGI is able to solve this through our five phase integrated approach:

Brand Onion Identity & Program Goals		Build Campaign Criteria		Identify Appropriate Property		Negotiate & Execute		Review
Understand Brand Identity and Attributes Review Target Demographics Discuss and Prioritize Goals and Objectives		Recommend Value-creative Ideas Agree on Program Plan Determine Timeline Discuss Property Value vs. Budget		Media and Consumer Value Rising Star vs. Established Costs Relevance		Availability Through Term Draft Contract Pick a Lead Negotiator		Negotiate Renewals or Extensions Research Post-Program Analysis

1. In-depth research to understand your marketing mix

2. Research & develop quantifiable recommendations

3. Leverage & negotiate “fair market value” pricing

4. Execute and manage programs on time and within budget

5.  Assist in the return on investment analysis

Our previous partners include: Chevrolet,Cadillac, Dell, Chow Tai Fook, Chivas,  Henkel, Rolex, Rado, Emma Entertainment, Ticketmaster (and many others) whom have benefited from integrated marketing solutions.  Through this approach, MGI has also been able to build brand equity and provide a sound ROI to corporation’s bottom line goals.

With over 15 years experience working for virtually every top advertising, public relations and promotional agency, MGI facilitates all parties working toward a common goal while building brand equity and solid bottom line results.