LEWIS ROAD CREAMERY (Butter Launch)

PR Campaign – Australia

michael


The Brief

MGI was engaged to launch Lewis Road Creamery butter in the Australian market, just before Christmas.

Award-winning NZ Butter maker lands its first grass-fed blocks in Australia


MGI Solution

MGI engaged 25 Australian influencers in the food, health, lifestyle and keto space
MGI gifted these influencers with a basket of goodies, this included a gourmet package hamper and goodies from Lewis Road.

In addition, Saturday Feb 15th, MGI also organised Weekend Sunrise to shoot weather live crosses at Lewis Road Creamery farm in Waikato, New Zealand. Weekend Sunrise is Australias #1 Breakfast program. James Tobin hosted the day and the Lewis Road Creamery team showed us how to make butter. We also enjoyed some treats prepared by Nicola O’Rourke who hosted and rallied an army of kids & cows to the camera.



MGI Solution

MGI engaged 25 Australian influencers in the food, health, lifestyle and keto space
MGI gifted these influencers with a basket of goodies from Lewis Road Creamery. The basket included a package hamper and goodies from Lewis Road Creamery.

In addition, Saturday Feb 15th, MGI also organised Weekend Sunrise to shoot weather live cross at Lewis Road Creamery farm in Waikato, New Zealand. Weekend Sunrise is Australias #1 Breakfast program. James Tobin hosted the day and the Lewis Road Creamery team showed us how to make butter. We also enjoyed some treats prepared by Nicola O’Rourke who hosted and rallied an army of kids & cows to the camera.



Client Response

The campaign was a huge success.
The KOL posting lead to 1.6 Million impressions.
Sunrise Audience: 942,000 views (15th, January, 2020)