Li Bingbing + Gucci

michael

Gucci wanted to associate their Timepieces and Glass-wear with environmental initiatives, in addition to being a contributor to charities and the arts. MGI worked closely with GUCCI’s creative director, Frida Giannini, to shortlist a number of eco-friendly artists, ultimately deciding on Li Bingbing. In 2009, Li Bingbing established L.O.V.E., a charitable organisation promoting the need for human responsibility towards life …

Vogue + Paris Fashion Week

all9lives

Vogue magazine was looking for an advocate for their brand during the Paris Fashion Week, choosing MGI to help them liaise with the most beneficial star. MGI’s PR Director accompanied the Taiwanese actress and singer Aggie Hsieh to cover different shows and designer events during the week. As well as being involved in an array of TV and Film work, …

Jessica Alba + Jorya

all9lives

JORYA, founded in 1992, is now widely recognised as an elegant and innovative female clothing brand. JORYA came to MGI for help to find a suitable celebrity that would generate more publicity surrounding their clothing lines. JORYA is made for ambitious, professional females, and the company looks for similar characteristics in their partnerships. Based on the essence of the brand …

Sunny Wang + Giorgio Visconti

all9lives

The Italian jewellery designer Giorgio Visconti was in search of a Chinese celebrity to kick-start their launch in China and MGI had just the answer. MGI approached the recently engaged Sunny Wang to tap him and 20 fashion influencers and models to successfully launch the brand in style. The suave yet charismatic actor and model was the perfect fit for …

Absolut Vodka + NY Fashion Week

all9lives

Absolut Vodka (Australia) needed a massive international prize for the national photo competition and MGI had the answer! MGI sent the lucky winner and her plus one on a trip of a life time To New York Fashion Week! They sat second row at BCBG Max Azria, Headed back stage before the show to meet Max himself, Partied at a …