Award-winning NZ Butter maker lands its first grass-fed blocks in Australia

DEC 13   Christmas has come early for Australian butter lovers with the arrival of two new grass-fed butters from New Zealand’s award-winning and much-loved dairy brand, Lewis Road Creamery. The range of grass-fed and traditionally churned butter in Lightly Salted and Unsalted varieties are blended to Lewis Road Creamery’s unique specifications to set a new standard  butter and rival the best …

China’s Celebrity Ambassador Minefield

Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China’s largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market   Original article was published by Business of Fashion.  MGI Entertainment was interviewed by Casey Hall. The …

Luxe Brands Embrace Chinese Celebrities

MGI Entertainment founder Michael MacRitchie is interviewed by Casey Hall from WWD (Womens Wear Daily) SHANGHAI – It’s difficult to avoid the ubiquitous smiling faces of China’s favorite celebrities.They appear on billboards, in magazines and in television commercials. In short, they are everywhere. And fashion show attendees in New York and Europe are almost certain to spot them as increasingly important front-row fixtures.As they put …

Music Matters 2010 Music Research Report

Music Matters, the HK based Asian music conference, is back.  Dates are confirmed (26-27 May 2010), MGI attended the last conference “Brands, Bands & Fans” which was an excellent look into the relationship all 3 play together when working nicely together. This time, the first keynote speaker is confirmed (Daniel Ek from Spotify) and they also have a very interesting  free …

All About Celebrity Endorsements- Brand Republic

Found this article on- interesting read http://www.brandrepublic.com/News/789570/About-Celebrity-endorsements/ Chances are, two weeks ago you hadn’t even heard of Hong Kong singer/actor, Edison Chen. Now, thanks to the internet and a healthy dose of amoral curiosity, you’ve probably seen a bit too much of him.The speed of ‘Edisongate’ has left Asia’s marketing industry baffled. In response, brands such as Pepsi, EPS and …