Sex Sells….

An insight by Michael MacRitchie “Sex sells”. Or so they say. But maybe that’s not quite right. Maybe this is more accurate: The mystery of sex sells. The suggestion of it. What’s the difference? Mystery and suggestion do something that showing everything can’t – they engage the imagination. Sex experts the world over will tell you that the most sensitive …

Watch for ‘Consumer Cues’ to stay relevent

Insight by Andrew Collins I found this article up from Mailman Group website where CEO Andrew Collins makes some interesting points about brands staying relevant the article can be found here; http://www.mailmangroup.com/2011/12/watch-for-consumer-cues-to-stay-relevent/ If you keep reading it is here as well… How many brands closely watch ‘consumer cues’ to drive brand decisions? After all it’s the consumers whom actually create …

Chinese models for global brands

I picked up this article from Frances Wang a freelance journalist based in Shanghai. The complete article can be found here and also below…. SHANGHAI, China – The Chinese market – with China surpassing Japan as the world’s second largest economic power in August – has become an important Asian market for big foreign companies. Cosmetics makers, for example, are …

Luxury Brands & Celebrities:

An insight by Michael MacRitchie Celebrity endorsement of luxury fashion is hardly a new phenomenon, as it has been around for several centuries. Charles Worth, the man who invented haute couture in Paris in the nineteenth century, understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool. To promote his fashion house …

TV sponsorship on the rise on Chinese TV

An insight by Michael MacRitchie CHINA’S UGLY BETTY “UGLY WUDI” China — A raft of new Chinese television advertising restrictions have made sponsorship and product placement a strong alternative route to reaching a ballooning consumer market, according to an independent analysts’ report released recently. The series of new TV ad rules put in place in the first quarter of 2010 …

The right celebrity can give your brand sex appeal

An insight by Michael MacRitchie It is not uncommon to switch on the television and be confronted by celebrity after celebrity propounding the virtues of some brand or other. Celebrity advertising has always been popular and a fast growing economy attracts celebrities by the dozen in this space. People are easily influenced and impressed by celebrities, and consider it a …

Feminism delivered in fabulous heels

An insight by Andrew Howie Over the years, small screen hits have made their way to the big screen. Many have been successful too and spawned sequels. A great example of this is Mission Impossible.  Certainly some of the better work we have seen from Tom Cruise in recent memory. We have two famous franchises hitting the big screen and …

Star power; can it bring the star community?

-Andrew Collins is a leading social media strategist and founder of Mailman Social Media, he also consults to MGI on global entertainment partnerships. First of all – brands in Asia love to have the affiliation with ‘star power’.  For the fortunate brands that get this connection right it can rain long term benefits (think……) but for the few brands that …

G Star Taps Liv Tyler for Ad campaigns

Denim brand G-Star has released its new ad campaign starring actress Liv Tyler. The campaign was shot by Dutch photographer and director Anton Corbijn for the third time, an artist mainly known for his work for bands including Depeche Mode and Nirvana. G-Star is also Dutch and already successful on European markets but wants to up its ante now, especially …

“Does Zhang Ziyi Represent Chinese Women?”

I found this article on  http://www.littleredbook.cn which covers insights  into Chinese advertsing, marketing and social media. The article is  from Veronica who is writing about Zhang ZiYi, a famous Chinese movie star and whether she represents Chinese women. It’s an interesting culture article and a good way to get quick insight into the heart of the Chinese woman. I think …

Megan Fox is the new face for Armani underwear

The sultry and sexy actress Megan Fox  23, is stripping down to her underwear in the name of fashion. The ‘Transformers’ star has signed on to be the new face and body of Emporio Armani  Underwear and Armani Jeans campaigns. The 23-year-old modeling the designer underwear set to appear on billboards in cities across the world. These Promotional shots released …

Star Power in China

The celebrity endorsement is a growing staple of advertising on late night Chinese television, magazines, newspapers and billboards. Celebrity-backed products are thought to be an attractive status symbol amongst China’s growing consumer class. Nearly half of China’s prized youth demographic say they like celebrity endorsements, according to a recent study by UPS. Also Forbes has released its list of the Top …

Which Chinese Celebrity is the most…?

Which Chinese Celebrity Is The Most _______”? I found this article on enoVate web site and I thought that this was a very good article in getting a deeper insight in to what Chinese youth believe which local celebrity is the most..? the complete article can be found here http://enovatechina.com/blog/ or it is also just below if you would like …

Leonardo DiCaprio and TAG Heuer Partner to Help the Environment

  Academy Award Leonardo Dicaprio teams up with TAG Heuer Watches for the “What Are You Made Of” ad campaign. Earlier this year TAG Heuer announced The “Revolutionary Road” star as its spokesperson:     “TAG Heuer is a strong brand with a proven commitment to doing good,” said DiCaprio. “It is a great day when a company as respected as TAG …

Brad Pitt for Tag Heuer

No Brangelina on this one. Just Brad. When Brad Pitt sports a watch like the Tag Heuer Carrera you know women all over the world are swooning over his piece–and I’m referring to the watch. As women faint, men hustle to the store to find a similar item so that they can be as ‘hot’ as Mr. Pitt. Well, they …

All About Celebrity Endorsements- Brand Republic

Found this article on- interesting read http://www.brandrepublic.com/News/789570/About-Celebrity-endorsements/ Chances are, two weeks ago you hadn’t even heard of Hong Kong singer/actor, Edison Chen. Now, thanks to the internet and a healthy dose of amoral curiosity, you’ve probably seen a bit too much of him.The speed of ‘Edisongate’ has left Asia’s marketing industry baffled. In response, brands such as Pepsi, EPS and …