Oscars; Actors & Brands share the limelight…

March 9th, 2010 An overview by Michael MacRitchie The 82nd Annual Academy Awards was a night of firsts in the famed award show’s history: the first time since 1943 that ten feature films were nominated for Best Picture, the first time a woman won Best director and the first time that product placement was recognized as simply a seamlessly integrated plot …

“Does Zhang Ziyi Represent Chinese Women?”

I found this article on  http://www.littleredbook.cn which covers insights  into Chinese advertsing, marketing and social media. The article is  from Veronica who is writing about Zhang ZiYi, a famous Chinese movie star and whether she represents Chinese women. It’s an interesting culture article and a good way to get quick insight into the heart of the Chinese woman. I think …

Megan Fox is the new face for Armani underwear

The sultry and sexy actress Megan Fox  23, is stripping down to her underwear in the name of fashion. The ‘Transformers’ star has signed on to be the new face and body of Emporio Armani  Underwear and Armani Jeans campaigns. The 23-year-old modeling the designer underwear set to appear on billboards in cities across the world. These Promotional shots released …

Five Fresh Faces to Watch in 2010- According to Octagon First Call

According to David Schwab, vice president and managing director of Octagon First Call, a celebrity-marketing arm of Interpublic, Each new year brings a fresh crop of Hollywood starlets.  Whether they’re new to the industry or on the verge of a breakout year, below are five faces to watch in 2010. The complete list can be found here http://www.octagonfirstcall.com/celebrityconsulting/Blog/ or it …

Which Chinese Celebrity is the most…?

Which Chinese Celebrity Is The Most _______”? I found this article on enoVate web site and I thought that this was a very good article in getting a deeper insight in to what Chinese youth believe which local celebrity is the most..? the complete article can be found here http://enovatechina.com/blog/ or it is also just below if you would like …

Leonardo DiCaprio and TAG Heuer Partner to Help the Environment

  Academy Award Leonardo Dicaprio teams up with TAG Heuer Watches for the “What Are You Made Of” ad campaign. Earlier this year TAG Heuer announced The “Revolutionary Road” star as its spokesperson:     “TAG Heuer is a strong brand with a proven commitment to doing good,” said DiCaprio. “It is a great day when a company as respected as TAG …

Brad Pitt for Tag Heuer

No Brangelina on this one. Just Brad. When Brad Pitt sports a watch like the Tag Heuer Carrera you know women all over the world are swooning over his piece–and I’m referring to the watch. As women faint, men hustle to the store to find a similar item so that they can be as ‘hot’ as Mr. Pitt. Well, they …

All About Celebrity Endorsements- Brand Republic

Found this article on- interesting read http://www.brandrepublic.com/News/789570/About-Celebrity-endorsements/ Chances are, two weeks ago you hadn’t even heard of Hong Kong singer/actor, Edison Chen. Now, thanks to the internet and a healthy dose of amoral curiosity, you’ve probably seen a bit too much of him.The speed of ‘Edisongate’ has left Asia’s marketing industry baffled. In response, brands such as Pepsi, EPS and …