As with our ‘Create’ strategy, everything starts and ends with the audience. Once we thoroughly understand your target audience and goals, we build a bespoke amplification program for every brief.
Combining a range of best practice audience development tools, deep knowledge of the platforms, years of social video and influencer experience, and a meticulous process – we will ensure that your content reaches the most receptive and relevant audience possible.
Audience Development Tools
MGI have a strategic partnership with social video data and intelligence platforms
MGI can provide data analytics and insights for brands through influencer identification, social listening, audience analysis, fan engagement analysis and brand competitor analysis.
THE MOST SUCCESSFUL CONTENT CAMPAIGNS ARE POWERFUL BECAUSE THEY ARE HUMAN AND AUTHENTIC. VIDEO TALENT SELECTION IS A PIVOTAL PART OF THE CREATION PROCESS.