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Lotte Duty Free × PHANTACi VIP Launch Experience

OVERVIEW
MGI Entertainment produced and delivered an exclusive VIP launch event for Lotte Duty Free, celebrating the arrival of PHANTACi, the influential fashion label co-founded by global superstar Jay Chou. Held in Sydney to coincide with Jay Chou’s Carnival World Tour, the event brought together fashion, music and street culture, creating an unforgettable first-class brand experience for VIP guests, celebrities and industry icons.
Lotte Duty Free
CLIENT

Lotte Duty Free / PHANTACi

OBJECTIVES

To launch PHANTACi in Australia with a premium, culturally relevant experience that connected fashion, entertainment and lifestyle while positioning Lotte Duty Free as a destination for exclusive global brand activations.

SERVICES DELIVERED

MGI Entertainment conceptualised, produced and managed the complete VIP launch experience, including event production, creative direction, guest management, entertainment, hospitality, logistics and premium brand integration. The event featured an exclusive first-class lounge experience with international celebrity guests, fashion influencers, elevated dining by Ni Hao Bar, signature cocktails, music programming and cultural elements including bubble tea, delivering a dynamic celebration of creativity, style and self-expression.

Project media.

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