Sydney: 12.05.2022 Teaming up with Australian swimming Olympian Ian Thorpe, Anthogenol®️ brings its 70 years of research and work with antioxidants to everyday Australians to support general health and wellbeing. A global pandemic has enabled people to slow down and pay attention to their body by regularly exercising and taking supplements to maintain their physical health, suggesting a collective movement …
From The Beijinger by Katie Coy It’s a common practice in China to give Western celebrities nicknames that don’t always match up with their given names. Sometimes this will be a play on the transliteration of the celebrity’s real name or a reflection on the celebrity’s reputation. Some of these nicknames can be pretty hilarious or just straight up insulting, …
by Erin Leonard Partnering with celebrities to sell a product, also known as celebrity marketing, isn’t a new concept — but it can be considered a characteristic of modern marketing. In celebrity marketing, a company essentially rides on a celebrity’s fame to spread brand awareness. And what makes it so effective is that potential customers see this as a kind of …
Combining high fashion and culinary delights, 12 of some of Australia’s top fashion influencers were welcomed by Silks Restaurant Chef de Cuisine, Kar Loong Yee, to celebrate the Lunar New Year in Melbourne with all guests dressed by the iconic fashion brand Camilla. Silks hosted the Lunar New Year banquet within the iconic Mongolian tent, offering an intimate dining experience …
Australian marathon swimming legend, Chloë McCardel, has faced fights that women and girls all over the world face every day. From surviving the psychological depths of an abusive relationship, to courageously battling Post Traumatic Stress Disorder, Chloë’s story is an inspirational mix of resilience, survival, and triumph over adversity. In under 48 hours, Chloë will break the World Record for …
#Cook2Connect: Manu Feildel and Jason Roberts lead A-list culinary lineup for new campaign to help OzHarvest Bold new project to tackle record levels of food insecurity and loneliness Levels of food insecurity and loneliness are at all-time highs in Australia. Pre-pandemic, 1 in 4 Australians were already reporting problematic levels of loneliness. In 2020, this number increased by 100% with …
Celebrating the drop of their latest collection “Runaway Royal”, 15 of Australia’s top Chinese fashion influencers were invited to take part in a vivid and whimsical experience hosted by fashion brand, Camilla. A rich feast of high fashion and culinary delight, guests were treated to a morning tea at The Tea House located in the recently unveiled Crown Sydney. Welcoming VIP guests …
2020 has been a tough year for everyone across the board, with Covid-19 halting innovation and progress across a number of industries. Which is why it makes Alpha-H and their visionary decision to finally break into China a stroke of genius. Proudly Australian owned and operated, Alpha-H is considered a global leader in corrective and preventive skin care. A culture …
Article by Ryan Cheng Perfection Fresh has a long history of innovation and adaptation; and in a world currently fighting a pandemic, this foundation has put them in good stead. In the early 90’s, the team at Perfection Fresh was busy exploring the fresh produce of Japan. Wandering through busy farmers’ markets, they stumbled upon what can only be described …
Article by Ryan Cheng It’s all about community D’Orsogna has been around for over 70 years, and the one constant has been their love of community. When you hear the name D’Orsogna, you would be forgiven when your mind wanders off to the enticing smell of craft meat, from hams to sausages. They are a staple for the barbie on a …
Article by Ryan Cheng This is a story about one family with over 100 years of experience in feeding Australia. Three Threes come from humble beginnings. In 1919, Stanley Roy McAlpine and his wife Winfred Grace started making and selling pickles, jams, sauces, and chutneys from their home. It was a modest operation, where the product was sold from a …
Home Cooked, in support of OzHarvest’s #HereForHope launches directly to Aussie kitchens May 18th, 2020 – Sydney, Australia: Sydney, 19 May 2020: Following an estimated 200% increase in people experiencing food insecurity* and unemployment predicted to hit 11% by June, Australia’s favorite celebrity chefs, foodies, and food brands have come together to launch Home Cooked, a campaign to help fight the unprecedented …
Will Pan, a Taiwanese-American hip-pop icon, is coming to Australia for the first time with his concert tour – Alpha Coming home – in April 2020. MGI is working with ConnectX, a leading Chinese media and event agency and Warner Music to bring Will Pan’s concert tour to Australia. Will Pan has published 11 albums and won more than …
DEC 13 Christmas has come early for Australian butter lovers with the arrival of two new grass-fed butters from New Zealand’s award-winning and much-loved dairy brand, Lewis Road Creamery. The range of grass-fed and traditionally churned butter in Lightly Salted and Unsalted varieties are blended to Lewis Road Creamery’s unique specifications to set a new standard butter and rival the best …
Mira Stolz & Xinyu Li Wellness is the new luxury status symbol for millennials The Chinese Government has been enforcing and supporting the trend of health and wellness The market has yet to adapt to the demand for products and platforms which bring a feeling of involvement The Chinese government aims to improve public health and fitness by committing to …
With the ever-expanding number of influencers in today’s social media age, establishing partnerships can be difficult to navigate. Following the simple guide below can aid in your brand’s execution for a successful social media influencer partnership. How to price an influencers service When it comes to budgeting, a range of factors will ultimately determine how much a business can expect …
Lucy MacDonald Connolly Chinese celebrities have the potential to introduce your brand to an audience of millions of people. Below is a list of the top ten male celebrities in China that have reached huge popularity domestically and are only expected to grow internationally. Chen Kun As a top Chinese actor and singer, Chen has one of the largest followings …
An article by Rob Pringle MGI were recently asked to present at the China/Australia wine Summit on “Tourism, Trends and success factors in attracting Chinese tourists” China has the world’s highest number of smartphones and mobile internet users who spend in excess of three hours on their devices every day. Social media platforms such as WeChat, Sina Weibo, live stream …
An article by Rob Pringle There’s no doubt that the influencer marketing industry is the most exciting and effective way for brands to reach consumers via the implied endorsement of popular influencers. With the ability to target specific groups of potential consumers through a personality they trust has resulted in this method generating 11 times more ROI compared with traditional …
· Ziyi Zhang, one of China’s most successful actors and recognised personalities will be starring in Mango TV’s Viva La Romance. · Viva La Romance is watched by over 130 million people weekly and each season attracts a total audience of more than 2 billion viewers. · The leading Chinese show (most popular show in Q3, 2018) begins filming Season 2 in Australia between the 19th -29th January 2019. …
