How to implement a campaign with a celebrity or influencer (6 tips)

An insight by Michael MacRitchie Dear Brands, Celebrities & KOLS bring visibility, credibility and attract more media attention to public relations, advertising and marketing campaigns because of who they are. Contacting, negotiating and working with celebrities, however, can require critical research and an in-depth understanding of the consumer/brand/celebrity perspectives in order to maximize the potential celebrity partnership.  Here are some tips to and also some …

How Australian brands are winning in China

An insight by Michael MacRitchie Australian companies have been building a strong relationship and reputation with Chinese consumers for many years now. Given the rising availability of Australian products and the increasing ease with which they can be purchased online in China, such companies have been leveraging their popularity and growing demand to establish a foothold in what is becoming …

5 Negotiation Strategies

An insight by Michael MacRitchie For the last 10 years, MGI have honed negotiating skills in the high stakes, big ego arena of celebrity endorsement, performances, influencer campaigns and sponsorships. Negotiating countless contracts and endorsement deals taught me a powerful lesson: effective negotiation is just a conversation, a relationship built over time.     My experiences negotiating on behalf of …

How to run a KOL based marketing campaign in CHINA

An insight by Nakhim Seng With the China influencer economy reaching over $15.5 billion this year, KOLs have become an excellent go-between for a brand and their customers if a campaign is planned and managed properly. Let’s say you’ve already chosen an influencer that fits your brand’s image and message perfectly. The most difficult part is not to mess it …

James Scott at Stamford America’s Global Mentor Program

  Stamford American School’s forward thinking Global Mentor Programme has welcomed a number of inspirational industry and thought leaders since arriving on the Hong Kong education scene. Having opened their doors in September 2017, they have keenly applied the Stamford spirit of creating a caring community within the school and linking up with the neighboring public by organizing open events …

Note to western music artists: RE China

An Insight by Michael MacRitchie Yes, we know that China can be a very exciting market… China has a flourishing live music scene, with 57% of affluent music fans attending concerts. China’s influence on the global music business is growing, and labels and artist managers from around the world are recognising the potential to engage with a large group of …

The First Victoria’s Secret in Shanghai, China

News by Michael MacRitchie It’s that time of the year again and everyone’s anticipating the first Victoria’s Secret Show in Shanghai, China. Renowned as the “Oscar Awards of fashion circles”, the 2017 Victoria’s Secret Fashion Show will comprise a star-studded red-carpet fashion show, model briefings, peeks behind the scenes and superstar performances. The show will be broadcasted in more than …

Game of Thrones Season 7 Premiere

News by George Spain-Warner For six years we have been told “Winter is coming” and now it’s finally here. On July 12th at the Walt Disney Concert Hall in Los Angeles HBO hosted the Game of Thrones Season 7 premiere. MGI also executed an Ultimate Experience for Giorgio Visconti – who is working with Sophie Turner (Sansa Stark) on a …

Ronaldinho Globe Street Team Announcement

News by Steven Suddaby “From the Street Lights to the Spotlight” MGI Creative Director Sandra Kaminskaite gave a sneak preview of a project that MGI has been developing with footballer Ronaldinho over the last 12 months. The announcement was made in Changsha at the official press conference for the WFF (World Football Forum). The announcement was also made just before …

Why Comedy is Healthy for Your Brand

News by Laura Bowman We all know that laughter can heal your mind and body, but did you know that it’s also good for your brand? The benefits of comedy on health have been proven for years. It’s a known fact that laughing can lower your blood pressure, reduce stress hormone levels, and lengthen your whole lifespan. When you attach …

Entertainment is the Greatest Form of Propaganda

News By Laura Bowman What if I told you your favorite childhood hero was just a figure for government propaganda? If you ever idolized Superman, Captain America, or Rocky Balboa, I hate to break it to you – this may be the case. For as long as TV and movies have existed they have been used to influence the ideas …

The Perfect TV Host Can Bring a Lot to the Table

News By Laura Bowman When planning a dinner party many people get caught up in the food, wine, and the guest list. But the truth is, the key to a perfect night is really a good host. Being the perfect host is a fine art that few have really mastered. The host is never off-duty and needs to make sure …

MGI Brokers Deal for Jessica Alba and JORYA

News by Laura Bowman SHANGHAI (May 22nd 2015) –JORYA hosted Jessica Alba as the distinguished guest of their fashion show, “Reflection New York”. The iconic fashion enterprise debuted its new line as Mrs. Alba enjoyed the innovative, industrial display and mingled with local celebrities. JORYA was founded in 1992 and is now widely recognized as an elegant and unique female clothing …

Want to work with a celebrity? Work with celebrity marketing specialist.

  An insight by Michael MacRitchie Would you ask your accountant to perform legal work? Would you ask your lawyer to perform dental procedures? The answer is obviously “no”. You work with specialists to execute specialist tasks…. Every agency can do anything their client asks right? Most agencies will try and get as much work out of their client as …

Avoid the most common pitfalls of celebrity endorsements

  By Michael MacRitchie The power of a Celebrity’s influence is something every single brand that wants to excel in the market should be aware of and fully utilizing to it’s maximum capacity. Celebrity branding and advertisements are absolutely one of the best paths to differentiate your brand and product from the others as well as capturing the customer’s attention …

Hollywood Stars Promote ‘Captain America’ in Beijing.

  Scarlett Johansson and Samuel L. Jackson are Hollywood’s latest red-carpet envoys to China. They’re among the actors promoting an export from the U.S. — Walt Disney Co. (DIS)’s “Captain America: The Winter Soldier” — at an event at a shopping mall in Beijing today as American movie makers continue to experiment with ways to penetrate the massive Chinese market. Disney is marketing …

The Celebrity As Product :

News By Paloma Garcia-Forte  I picked this article on ”The New Yorker”.  The article can be found on this link if you click here or it is just below as well. If you’ve been dying to lunch with Mike Tyson before watching his one-man performance from the front row, you may be in luck. IfOnly, a Web site run by the San Francisco …