Homegrown Aussies at Alpha-H strike gold

2020 has been a tough year for everyone across the board, with Covid-19 halting innovation and progress across a number of industries. Which is why it makes Alpha-H and their visionary decision to finally break into China a stroke of genius. Proudly Australian owned and operated, Alpha-H is considered a global leader in corrective and preventive skin care. A culture …

How are the pioneers of broccolini adapting to a COVID world?

Article by Ryan Cheng Perfection Fresh has a long history of innovation and adaptation; and in a world currently fighting a pandemic, this foundation has put them in good stead. In the early 90’s, the team at Perfection Fresh was busy exploring the fresh produce of Japan. Wandering through busy farmers’ markets, they stumbled upon what can only be described …

Sharing and caring; D’Orsogna brings hope to Australians with #OzHarvest

Article by Ryan Cheng It’s all about community D’Orsogna has been around for over 70 years, and the one constant has been their love of community. When you hear the name D’Orsogna, you would be forgiven when your mind wanders off to the enticing smell of craft meat, from hams to sausages. They are a staple for the barbie on a …

Three Threes Feeding a Nation (Australia)

Article by Ryan Cheng This is a story about one family with over 100 years of experience in feeding Australia. Three Threes come from humble beginnings. In 1919, Stanley Roy McAlpine and his wife Winfred Grace started making and selling pickles, jams, sauces, and chutneys from their home. It was a modest operation, where the product was sold from a …

Top Aussie chefs and foodies come together for COVID food relief

  Home Cooked, in support of OzHarvest’s #HereForHope launches directly to Aussie kitchens May 18th, 2020 – Sydney, Australia: Sydney, 19 May 2020:  Following an estimated 200% increase in people experiencing food insecurity* and unemployment predicted to hit 11% by June, Australia’s favorite celebrity chefs, foodies, and food brands have come together to launch Home Cooked, a campaign to help fight the unprecedented …

Award-winning NZ Butter maker lands its first grass-fed blocks in Australia

DEC 13   Christmas has come early for Australian butter lovers with the arrival of two new grass-fed butters from New Zealand’s award-winning and much-loved dairy brand, Lewis Road Creamery. The range of grass-fed and traditionally churned butter in Lightly Salted and Unsalted varieties are blended to Lewis Road Creamery’s unique specifications to set a new standard  butter and rival the best …

Is Wellness The New Luxury?

Mira Stolz & Xinyu Li Wellness is the new luxury status symbol for millennials The Chinese Government has been enforcing and supporting the trend of health and wellness The market has yet to adapt to the demand for products and platforms which bring a feeling of involvement The Chinese government aims to improve public health and fitness by committing to …

A Guide To Social Media Influencer Partnerships

With the ever-expanding number of influencers in today’s social media age, establishing partnerships can be difficult to navigate. Following the simple guide below can aid in your brand’s execution for a successful social media influencer partnership. How to price an influencers service  When it comes to budgeting, a range of factors will ultimately determine how much a business can expect …

Top Ten Most Popular Male Celebrities In China

Lucy MacDonald Connolly Chinese celebrities have the potential to introduce your brand to an audience of millions of people. Below is a list of the top ten male celebrities in China that have reached huge popularity domestically and are only expected to grow internationally. Chen Kun As a top Chinese actor and singer, Chen has one of the largest followings …

Wine Tourism: Leveraging KOLs to attract Chinese tourists

An article by Rob Pringle   MGI were recently asked to present at the China/Australia wine Summit on “Tourism, Trends and success factors in attracting Chinese tourists” China has the world’s highest number of smartphones and mobile internet users who spend in excess of three hours on their devices every day. Social media platforms such as WeChat, Sina Weibo, live stream …

How can you tell if an influencer has “fake followers”

An article by Rob Pringle   There’s no doubt that the influencer marketing industry is the most exciting and effective way for brands to reach consumers via the implied endorsement of popular influencers. With the ability to target specific groups of potential consumers through a personality they trust has resulted in this method generating 11 times more ROI compared with traditional …

Memoirs of a Geisha star Zhang Ziyi set to deliver multimillion-dollar tourism boost to Australia

·       Ziyi Zhang, one of China’s most successful actors and recognised personalities will be starring in Mango TV’s Viva La Romance. ·       Viva La Romance is watched by over 130 million people weekly and each season attracts a total audience of more than 2 billion viewers.    ·       The leading Chinese show (most popular show in Q3, 2018) begins filming Season 2 in Australia between the 19th -29th January 2019. …

China’s Celebrity Ambassador Minefield

Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China’s largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market   Original article was published by Business of Fashion.  MGI Entertainment was interviewed by Casey Hall. The …

Chinese IT-Girl Bridging the Fashion Worlds

PRESS RELEASE: MGI ENTERTAINMENT Shanghai ‘IT-Girl’, Jamie Qianqian Wu, one of China’s most up-and-coming fashion influencers arrived in Australia. Ms. Wu will be collaborating with Australian fashion brands; Toni Maticevski, Romancewasborn and Zimmermann and attending G.H. Mumm’s Birdcage event during her stay.     Originally from Shanghai, Qianqian has a diverse background and global perspective working in television production, fashion …

6 Products China wants to buy from Australia

An article by Rob Pringle As far as reputations go, Australian products in China have a stronghold on reception with Chinese consumers, widely regarded as premium quality, value for money and trustworthiness. MGI has previously written on the trend of Chinese shoppers preferring Australian made products to local or other international options. This is particularly true of FMCG items, where safety …

“Crazy Rich Asians” – a watershed moment in Cinema

An article by Rob Pringle The most recent movie craze to sweep across America’s mainstream focus and the global entertainment spotlight is Crazy Rich Asians. The screenplay directed by Jon M. Chu is an adaptation of the novel of the same name by Kevin Kwan. The cast sees Constance Wu, Gemma Chan, Lisa Lu, Ken Jeong, as well as many other …

Russell James “ANGELS” launch party

Russell James celebrated the release of his new art-work book “ANGELS” with a reception and exhibit, co-hosted by Cindy Crawford and Candice Swanepoel at Stephan Weiss Studio in New York City on Thursday 6th September.     The exhibition showcased the latest collection of Russell James photographs, four years after the release of his previous best-seller. The new book, a …

How KOLs can help with Tourism and incite travel

An Insight from Rob Pringle It’s becoming increasingly clear that KOLs, particularly in China, hold a great deal of influence among their followings. Able to sway the decision making habits of huge audiences, they’ve become an essential avenue for brands to promote their products and services to a highly engaged and targeted audience. KOLs can help brands connect with China’s massive …

Music- the Soundtrack of our lives…

An Insight from Michael MacRitchie From the first lullaby sung to us as babies, music provides the “soundtrack” of our lives.  So much so that I think many of us take it for granted — just as we do the soundtrack of a film, which we often hear without listening to it. That is, we enjoy the film without realizing how much …