Celebrating the drop of their latest collection “Runaway Royal”, 15 of Australia’s top Chinese fashion influencers were invited to take part in a vivid and whimsical experience hosted by fashion brand, Camilla. A rich feast of high fashion and culinary delight, guests were treated to a morning tea at The Tea House located in the recently unveiled Crown Sydney. Welcoming VIP guests …
Homegrown Aussies at Alpha-H strike gold
2020 has been a tough year for everyone across the board, with Covid-19 halting innovation and progress across a number of industries. Which is why it makes Alpha-H and their visionary decision to finally break into China a stroke of genius. Proudly Australian owned and operated, Alpha-H is considered a global leader in corrective and preventive skin care. A culture …
Three Threes Feeding a Nation (Australia)
Article by Ryan Cheng This is a story about one family with over 100 years of experience in feeding Australia. Three Threes come from humble beginnings. In 1919, Stanley Roy McAlpine and his wife Winfred Grace started making and selling pickles, jams, sauces, and chutneys from their home. It was a modest operation, where the product was sold from a …
Top Aussie chefs and foodies come together for COVID food relief
Home Cooked, in support of OzHarvest’s #HereForHope launches directly to Aussie kitchens May 18th, 2020 – Sydney, Australia: Sydney, 19 May 2020: Following an estimated 200% increase in people experiencing food insecurity* and unemployment predicted to hit 11% by June, Australia’s favorite celebrity chefs, foodies, and food brands have come together to launch Home Cooked, a campaign to help fight the unprecedented …
Wine Tourism: Leveraging KOLs to attract Chinese tourists
An article by Rob Pringle MGI were recently asked to present at the China/Australia wine Summit on “Tourism, Trends and success factors in attracting Chinese tourists” China has the world’s highest number of smartphones and mobile internet users who spend in excess of three hours on their devices every day. Social media platforms such as WeChat, Sina Weibo, live stream …
Memoirs of a Geisha star Zhang Ziyi set to deliver multimillion-dollar tourism boost to Australia
· Ziyi Zhang, one of China’s most successful actors and recognised personalities will be starring in Mango TV’s Viva La Romance. · Viva La Romance is watched by over 130 million people weekly and each season attracts a total audience of more than 2 billion viewers. · The leading Chinese show (most popular show in Q3, 2018) begins filming Season 2 in Australia between the 19th -29th January 2019. …
China’s Celebrity Ambassador Minefield
Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China’s largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market Original article was published by Business of Fashion. MGI Entertainment was interviewed by Casey Hall. The …
Chinese IT-Girl Bridging the Fashion Worlds
PRESS RELEASE: MGI ENTERTAINMENT Shanghai ‘IT-Girl’, Jamie Qianqian Wu, one of China’s most up-and-coming fashion influencers arrived in Australia. Ms. Wu will be collaborating with Australian fashion brands; Toni Maticevski, Romancewasborn and Zimmermann and attending G.H. Mumm’s Birdcage event during her stay. Originally from Shanghai, Qianqian has a diverse background and global perspective working in television production, fashion …
6 Products China wants to buy from Australia
An article by Rob Pringle As far as reputations go, Australian products in China have a stronghold on reception with Chinese consumers, widely regarded as premium quality, value for money and trustworthiness. MGI has previously written on the trend of Chinese shoppers preferring Australian made products to local or other international options. This is particularly true of FMCG items, where safety …
“Crazy Rich Asians” – a watershed moment in Cinema
An article by Rob Pringle The most recent movie craze to sweep across America’s mainstream focus and the global entertainment spotlight is Crazy Rich Asians. The screenplay directed by Jon M. Chu is an adaptation of the novel of the same name by Kevin Kwan. The cast sees Constance Wu, Gemma Chan, Lisa Lu, Ken Jeong, as well as many other …
How KOLs can help with Tourism and incite travel
An Insight from Rob Pringle It’s becoming increasingly clear that KOLs, particularly in China, hold a great deal of influence among their followings. Able to sway the decision making habits of huge audiences, they’ve become an essential avenue for brands to promote their products and services to a highly engaged and targeted audience. KOLs can help brands connect with China’s massive …
Music- the Soundtrack of our lives…
An Insight from Michael MacRitchie From the first lullaby sung to us as babies, music provides the “soundtrack” of our lives. So much so that I think many of us take it for granted — just as we do the soundtrack of a film, which we often hear without listening to it. That is, we enjoy the film without realizing how much …
5 Negotiation Strategies
An insight by Michael MacRitchie For the last 10 years, MGI have honed negotiating skills in the high stakes, big ego arena of celebrity endorsement, performances, influencer campaigns and sponsorships. Negotiating countless contracts and endorsement deals taught me a powerful lesson: effective negotiation is just a conversation, a relationship built over time. My experiences negotiating on behalf of …
How to run a KOL based marketing campaign in CHINA
An insight by Nakhim Seng With the China influencer economy reaching over $15.5 billion this year, KOLs have become an excellent go-between for a brand and their customers if a campaign is planned and managed properly. Let’s say you’ve already chosen an influencer that fits your brand’s image and message perfectly. The most difficult part is not to mess it …
Note to western music artists: RE China
An Insight by Michael MacRitchie Yes, we know that China can be a very exciting market… China has a flourishing live music scene, with 57% of affluent music fans attending concerts. China’s influence on the global music business is growing, and labels and artist managers from around the world are recognising the potential to engage with a large group of …
Entertainment is the Greatest Form of Propaganda
News By Laura Bowman What if I told you your favorite childhood hero was just a figure for government propaganda? If you ever idolized Superman, Captain America, or Rocky Balboa, I hate to break it to you – this may be the case. For as long as TV and movies have existed they have been used to influence the ideas …
The Perfect TV Host Can Bring a Lot to the Table
News By Laura Bowman When planning a dinner party many people get caught up in the food, wine, and the guest list. But the truth is, the key to a perfect night is really a good host. Being the perfect host is a fine art that few have really mastered. The host is never off-duty and needs to make sure …
Isn’t it Better to be Entertained Than Sold To?
If the advertising industry were a family, branded content would be the overbearing mother-in-law.
MGI Brokers Deal for Jessica Alba and JORYA
News by Laura Bowman SHANGHAI (May 22nd 2015) –JORYA hosted Jessica Alba as the distinguished guest of their fashion show, “Reflection New York”. The iconic fashion enterprise debuted its new line as Mrs. Alba enjoyed the innovative, industrial display and mingled with local celebrities. JORYA was founded in 1992 and is now widely recognized as an elegant and unique female clothing …
Want to work with a celebrity? Work with celebrity marketing specialist.
An insight by Michael MacRitchie Would you ask your accountant to perform legal work? Would you ask your lawyer to perform dental procedures? The answer is obviously “no”. You work with specialists to execute specialist tasks…. Every agency can do anything their client asks right? Most agencies will try and get as much work out of their client as …