· Ziyi Zhang, one of China’s most successful actors and recognised personalities will be starring in Mango TV’s Viva La Romance. · Viva La Romance is watched by over 130 million people weekly and each season attracts a total audience of more than 2 billion viewers. · The leading Chinese show (most popular show in Q3, 2018) begins filming Season 2 in Australia between the 19th -29th January 2019. …
An article by Rob Pringle As far as reputations go, Australian products in China have a stronghold on reception with Chinese consumers, widely regarded as premium quality, value for money and trustworthiness. MGI has previously written on the trend of Chinese shoppers preferring Australian made products to local or other international options. This is particularly true of FMCG items, where safety …
An Insight from Rob Pringle It’s becoming increasingly clear that KOLs, particularly in China, hold a great deal of influence among their followings. Able to sway the decision making habits of huge audiences, they’ve become an essential avenue for brands to promote their products and services to a highly engaged and targeted audience. KOLs can help brands connect with China’s massive …
An insight by Andrew Howie With just over a year to go until the 2011 RWC in New Zealand, the home nation is executing a familiar script. Over the past fortnight they have given the reigning world champions a hiding in the Tri Nations tournament. They have done so with conviction and with great sense of purpose. They appear so …
