China’s Celebrity Ambassador Minefield

Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China’s largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market   Original article was published by Business of Fashion.  MGI Entertainment was interviewed by Casey Hall. The …

Chinese IT-Girl Bridging the Fashion Worlds

PRESS RELEASE: MGI ENTERTAINMENT Shanghai ‘IT-Girl’, Jamie Qianqian Wu, one of China’s most up-and-coming fashion influencers arrived in Australia. Ms. Wu will be collaborating with Australian fashion brands; Toni Maticevski, Romancewasborn and Zimmermann and attending G.H. Mumm’s Birdcage event during her stay.     Originally from Shanghai, Qianqian has a diverse background and global perspective working in television production, fashion …

6 Products China wants to buy from Australia

An article by Rob Pringle As far as reputations go, Australian products in China have a stronghold on reception with Chinese consumers, widely regarded as premium quality, value for money and trustworthiness. MGI has previously written on the trend of Chinese shoppers preferring Australian made products to local or other international options. This is particularly true of FMCG items, where safety …

“Crazy Rich Asians” – a watershed moment in Cinema

An article by Rob Pringle The most recent movie craze to sweep across America’s mainstream focus and the global entertainment spotlight is Crazy Rich Asians. The screenplay directed by Jon M. Chu is an adaptation of the novel of the same name by Kevin Kwan. The cast sees Constance Wu, Gemma Chan, Lisa Lu, Ken Jeong, as well as many other …

Russell James “ANGELS” launch party

Russell James celebrated the release of his new art-work book “ANGELS” with a reception and exhibit, co-hosted by Cindy Crawford and Candice Swanepoel at Stephan Weiss Studio in New York City on Thursday 6th September.     The exhibition showcased the latest collection of Russell James photographs, four years after the release of his previous best-seller. The new book, a …

How KOLs can help with Tourism and incite travel

An Insight from Rob Pringle It’s becoming increasingly clear that KOLs, particularly in China, hold a great deal of influence among their followings. Able to sway the decision making habits of huge audiences, they’ve become an essential avenue for brands to promote their products and services to a highly engaged and targeted audience. KOLs can help brands connect with China’s massive …

Music- the Soundtrack of our lives…

An Insight from Michael MacRitchie From the first lullaby sung to us as babies, music provides the “soundtrack” of our lives.  So much so that I think many of us take it for granted — just as we do the soundtrack of a film, which we often hear without listening to it. That is, we enjoy the film without realizing how much …

How to implement a campaign with a celebrity or influencer (6 tips)

An insight by Michael MacRitchie Dear Brands, Celebrities & KOLS bring visibility, credibility and attract more media attention to public relations, advertising and marketing campaigns because of who they are. Contacting, negotiating and working with celebrities, however, can require critical research and an in-depth understanding of the consumer/brand/celebrity perspectives in order to maximize the potential celebrity partnership.  Here are some tips to and also some …

How Australian brands are winning in China

An insight by Michael MacRitchie Australian companies have been building a strong relationship and reputation with Chinese consumers for many years now. Given the rising availability of Australian products and the increasing ease with which they can be purchased online in China, such companies have been leveraging their popularity and growing demand to establish a foothold in what is becoming …

5 Negotiation Strategies

An insight by Michael MacRitchie For the last 10 years, MGI have honed negotiating skills in the high stakes, big ego arena of celebrity endorsement, performances, influencer campaigns and sponsorships. Negotiating countless contracts and endorsement deals taught me a powerful lesson: effective negotiation is just a conversation, a relationship built over time.     My experiences negotiating on behalf of …

Star power; can it bring the star community?

-Andrew Collins is a leading social media strategist and founder of Mailman Social Media, he also consults to MGI on global entertainment partnerships. First of all – brands in Asia love to have the affiliation with ‘star power’.  For the fortunate brands that get this connection right it can rain long term benefits (think……) but for the few brands that …