News by Michael MacRitchie I picked this article up from NY Mag where journalist Kevin Roose talks about an interesting new partnerhip between Samsun and Jay Z. The rest of the article can be found here Or down below if you keep reading. It used to be that beverage companies, shoe brands, and clothing lines were the bread and …
News by Michael MacRitchie MGI Entertainment and W Squared Live today announced a commercial partnership in conjunction with The Phantom of the Opera’s Shanghai run from December 3rd 2013 to January 26th 2014. Acting on behalf of the production, MGI Entertainment will be responsible for business partnerships connecting major brands with unique and powerful opportunities, guaranteed to “send shivers down your spine.” …
An insight by Michael MacRitchie Reasons why comedy is good for you. 1. Laughter boosts your immune system 2. Laughter improves your social life. 3. Laughter boosts your sex life! (yes look it up) 4. Laughter gives you a mini-work-out (ever laughed so hard it hurt?) 5. Laughter helps you lose weight! (yes look it up) We held the Emerge …
An insight by Michael MacRitchie Military strategist, Sun Tze, (pictured) said that “if you know yourself and your enemy you can fight a hundred battles and score a hundred victories”. “Business” really is the name given to the war fought by organizations and brands . Marketing strategist, Jack Trout, wrote that you should simply think of your competitors as “The …
An insight by Michael MacRitchie Sponsorship is one of the fastest growing forms of marketing globally. So, why should your company be interested in sponsorship? When done well, it offers significant opportunities for ‘high impact branding’, heightened consumer engagement and a way to bring to life a brands DNA. This leads to distinct marketing and competitive advantages, as well …
An insight by Michael MacRitchie CHINA’S UGLY BETTY “UGLY WUDI” China — A raft of new Chinese television advertising restrictions have made sponsorship and product placement a strong alternative route to reaching a ballooning consumer market, according to an independent analysts’ report released recently. The series of new TV ad rules put in place in the first quarter of 2010 …
-Andrew Collins is a leading social media strategist and founder of Mailman Social Media, he also consults to MGI on global entertainment partnerships. First of all – brands in Asia love to have the affiliation with ‘star power’. For the fortunate brands that get this connection right it can rain long term benefits (think……) but for the few brands that …
A insight from Michael MacRitchie To follow on from Andrew Howie’s piece on the FIFA world cup, I would like to turn the readers attention to China… Here in Shanghai one of the biggest TV networks CCTV (China Central Television) has won the rights to broadcast the World Cup and is now blowing the whistle for bids on advertising slots …
