If the advertising industry were a family, branded content would be the overbearing mother-in-law.
Avoid the most common pitfalls of celebrity endorsements
By Michael MacRitchie The power of a Celebrity’s influence is something every single brand that wants to excel in the market should be aware of and fully utilizing to it’s maximum capacity. Celebrity branding and advertisements are absolutely one of the best paths to differentiate your brand and product from the others as well as capturing the customer’s attention …
Sport Sponsorship
Insight by Michael MacRitchie Sponsorship: Sponsorship offers brands/companies or advertisers a viable alternative to conventional advertising. This can take the form of a sport tournament, an event property, a music festival or a TV production or any entertainment property and can send or cement a brand message in a much subtler, long-lasting manner than a 30-sec promo spot. Sport Sponsorship: …
TV sponsorship on the rise on Chinese TV
An insight by Michael MacRitchie CHINA’S UGLY BETTY “UGLY WUDI” China — A raft of new Chinese television advertising restrictions have made sponsorship and product placement a strong alternative route to reaching a ballooning consumer market, according to an independent analysts’ report released recently. The series of new TV ad rules put in place in the first quarter of 2010 …
When Big Ideas Come to town…
An insight by Andrew Howie Seen by most as the premier film festival on the plant, Cannes is here again. The world’s greatest actors, most beautiful people and movie executives trot along to watch the latest movies. There is a mix of art-house films and big budget productions. The big one this year is with Russell Crowe and Cate Blanchett. …
World Cup- China advertising is starting to heat up.
A insight from Michael MacRitchie To follow on from Andrew Howie’s piece on the FIFA world cup, I would like to turn the readers attention to China… Here in Shanghai one of the biggest TV networks CCTV (China Central Television) has won the rights to broadcast the World Cup and is now blowing the whistle for bids on advertising slots …