By Michael MacRitchie The power of a Celebrity’s influence is something every single brand that wants to excel in the market should be aware of and fully utilizing to it’s maximum capacity. Celebrity branding and advertisements are absolutely one of the best paths to differentiate your brand and product from the others as well as capturing the customer’s attention …
I picked this article up from Liverpool Daily post- the complete article can be found if you click here or just below as well; RETAILERS using celebrity endorsements to promote their products have been bolstered by a series of court judgments, a Liverpool-based commercial lawyer has claimed. Cases like pop star Rihanna’s recent lawsuit against Topshop for the unauthorized use …
