China’s Celebrity Ambassador Minefield

Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China’s largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market   Original article was published by Business of Fashion.  MGI Entertainment was interviewed by Casey Hall. The …

MGI Brokers Deal for Jessica Alba and JORYA

News by Laura Bowman SHANGHAI (May 22nd 2015) –JORYA hosted Jessica Alba as the distinguished guest of their fashion show, “Reflection New York”. The iconic fashion enterprise debuted its new line as Mrs. Alba enjoyed the innovative, industrial display and mingled with local celebrities. JORYA was founded in 1992 and is now widely recognized as an elegant and unique female clothing …

Want to work with a celebrity? Work with celebrity marketing specialist.

  An insight by Michael MacRitchie Would you ask your accountant to perform legal work? Would you ask your lawyer to perform dental procedures? The answer is obviously “no”. You work with specialists to execute specialist tasks…. Every agency can do anything their client asks right? Most agencies will try and get as much work out of their client as …

Avoid the most common pitfalls of celebrity endorsements

  By Michael MacRitchie The power of a Celebrity’s influence is something every single brand that wants to excel in the market should be aware of and fully utilizing to it’s maximum capacity. Celebrity branding and advertisements are absolutely one of the best paths to differentiate your brand and product from the others as well as capturing the customer’s attention …

Luxe Brands Embrace Chinese Celebrities

MGI Entertainment founder Michael MacRitchie is interviewed by Casey Hall from WWD (Womens Wear Daily) SHANGHAI – It’s difficult to avoid the ubiquitous smiling faces of China’s favorite celebrities.They appear on billboards, in magazines and in television commercials. In short, they are everywhere. And fashion show attendees in New York and Europe are almost certain to spot them as increasingly important front-row fixtures.As they put …

Five Tips for Working With Celebrities

An insight by Michael MacRitchie Celebrities bring visibility, credibility and attract more media attention to public relations, advertising and marketing campaigns because of who they are. Contacting, negotiating and working with celebrities, however, can require critical research and an in-depth understanding of the consumer/brand/celebrity perspectives in order to maximise the potential celebrity partnership. Here are some tips to and also some guidelines that …