An insight by Michael MacRitchie Would you ask your accountant to perform legal work? Would you ask your lawyer to perform dental procedures? The answer is obviously “no”. You work with specialists to execute specialist tasks…. Every agency can do anything their client asks right? Most agencies will try and get as much work out of their client as …
An insight by Michael MacRitchie Celebrities bring visibility, credibility and attract more media attention to public relations, advertising and marketing campaigns because of who they are. Contacting, negotiating and working with celebrities, however, can require critical research and an in-depth understanding of the consumer/brand/celebrity perspectives in order to maximise the potential celebrity partnership. Here are some tips to and also some guidelines that …
