An insight by Michael MacRitchie Celebrities bring visibility, credibility and attract more media attention to public relations, advertising and marketing campaigns because of who they are. Contacting, negotiating and working with celebrities, however, can require critical research and an in-depth understanding of the consumer/brand/celebrity perspectives in order to maximise the potential celebrity partnership. Here are some tips to and also some guidelines that …
The growing charity challenge.
An insight by Andrew Howie Well established and long standing charities are facing a battle on a new frontier. Whilst they have previously battled to gain your affections and more importantly, your donation, they are now facing a battle against an increasing cluttered segment. Over the last ten years there has been a dramatic increase in the number of registered …