Luxury Brands & Celebrities:

An insight by Michael MacRitchie Celebrity endorsement of luxury fashion is hardly a new phenomenon, as it has been around for several centuries. Charles Worth, the man who invented haute couture in Paris in the nineteenth century, understood the importance of┬álinking celebrities to brands, even before this was recognized as an important marketing communications tool. To promote his fashion house …

The growing charity challenge.

An insight by Andrew Howie Well established and long standing charities are facing a battle on a new frontier. Whilst they have previously battled to gain your affections and more importantly, your donation, they are now facing a battle against an increasing cluttered segment. Over the last ten years there has been a dramatic increase in the number of registered …