News by Michael MacRitchie Muhammad Ali has been revealed as the latest star of Louis Vuitton’s ‘Core Values’ campaign. Ali, who was crowned ‘Sportsman of the Century’ by Sports Illustrated in 1999, was photographed by Annie Leibovitz at his home in Arizona, watching one of his grandsons who wears a pair of boxing gloves. The tagline reads: “Some stars show you the …
An insight by Andrew Howie This hugely successful campaign was the brain child of Rawson Marshall Thurber, who also played a huge role in the writing and directing of ‘Dodgeball: A True Underdog Story’. The ‘Terry Tate – Office Line Backer’ series was first produced in 2002 and aired during half time of the 2003 NFL Super Bowl. The main …
An insight by Andrew Howie Well established and long standing charities are facing a battle on a new frontier. Whilst they have previously battled to gain your affections and more importantly, your donation, they are now facing a battle against an increasing cluttered segment. Over the last ten years there has been a dramatic increase in the number of registered …
