Tom Brady Australia tour announced the Literal GOAT, is Coming to Australia For One Night Only

Seven-time NFL world champion, Tom Brady, is officially heading Down Under. The Crown has announced An Evening with Tom Brady, a one-night-only speaking event with the multi-time MVP winner set to hit the iconic Palladium in Melbourne on Saturday, 27 January 2024.  According to the event organisers, guests will have a “once-in-a-lifetime” opportunity to hear from the all-conquering quarterback and sporting legend as he shares …

Effective use of Celebrity endorsement. Part 1

An insight by Andrew Howie This hugely successful campaign was the brain child of Rawson Marshall Thurber, who also played a huge role in the writing and directing of ‘Dodgeball: A True Underdog Story’. The ‘Terry Tate – Office Line Backer’ series was first produced in 2002 and aired during half time of the 2003 NFL Super Bowl. The main …