Article by Andrew Howie In a world where the career of a musician can live or die by a single vote from a viewer, or the opinion of a washed up has been panellist, a new generation of performers are taking the world by storm. They are young, talented in their own right, and in control of their image and …
An insight by Andrew Howie Burger King had been a traditional advertiser for many years. They had always run similar campaigns and had achieved similar results. Then in 2004 they undertook a radical change in strategy. They launched the ‘Subservient Chicken’ campaign to mark the arrival of the TenderCrisp chicken burger. It was a viral hit and this buoyed them …
An insight by Andrew Howie PEPSI & MICHAEL JACKSON The 80’s were amazing. They were a time of great prosperity and growth. It saw the birth of multinational businesses and it also sadly saw the divide between first and third world countries expand. One of the greatest things about the 80’s was the definition of style and culture. Fashion became …
An insight by Andrew Howie This hugely successful campaign was the brain child of Rawson Marshall Thurber, who also played a huge role in the writing and directing of ‘Dodgeball: A True Underdog Story’. The ‘Terry Tate – Office Line Backer’ series was first produced in 2002 and aired during half time of the 2003 NFL Super Bowl. The main …
An insight by Andrew Howie It has been touted as the format that will save the game. T20 cricket has come, seen and conquered in recent years. The shorter format of the game, originating from the UK, now offers lucrative deals to the world’s top players. And it is over in less than 3 hours. So successful has this format …
