An Insight from Michael MacRitchie From the first lullaby sung to us as babies, music provides the “soundtrack” of our lives. So much so that I think many of us take it for granted — just as we do the soundtrack of a film, which we often hear without listening to it. That is, we enjoy the film without realizing how much …
An Insight by Michael MacRitchie Yes, we know that China can be a very exciting market… China has a flourishing live music scene, with 57% of affluent music fans attending concerts. China’s influence on the global music business is growing, and labels and artist managers from around the world are recognising the potential to engage with a large group of …
News by Justine GOLDZAHL I picked this article on “BillboardBiz”. The article can be found on this link if you click here or part of it is just below as well. Justin Timberlake has a rare ability to seem to be everywhere without actually being in that many places. In a way, the marketing around his new album, The 20/20 Experience – …
News by Justine GOLDZAHL I picked this article on “The Atlantic” which looks at Chinese regulatory control on popular entertainment singing competitions. The article can be found on this link if you click here or it is just below as well. Last year, the popular television show The Voice of China dominated chatter on social media, edging out the case of Bo Xilai, a political …
Article by Andrew Howie In a world where the career of a musician can live or die by a single vote from a viewer, or the opinion of a washed up has been panellist, a new generation of performers are taking the world by storm. They are young, talented in their own right, and in control of their image and …
An insight by Michael MacRitchie Sponsorship is one of the fastest growing forms of marketing globally. So, why should your company be interested in sponsorship? When done well, it offers significant opportunities for ‘high impact branding’, heightened consumer engagement and a way to bring to life a brands DNA. This leads to distinct marketing and competitive advantages, as well …
An insight by Michael MacRitchie When working with international Celebs in China stick to some basic principals and you will be right on track. Tip 1 Understand the spokesperson’s point of view: Many clients will mention to me that a celebrity is a fan of their company’s brand or product. So they assume that the celebrity will want to work …
An insight by Andrew Howie Over the last decade there have been some that have been amazing, and sadly there have been some that have stunk out the stadium. Looking back to one of the more famous reunion tours, the Blues Brothers put the band back together for a cause. They needed to raise money for the orphanage that …
In a mild upset, Beyonce Knowles, Lady Gaga and Taylor Swift only won most of the awards at the 52nd annual Grammy Awards last night. But they did have to share the stage with a public appearance by Prince and Paris Jackson, who accepted a lifetime achievement award for their late father Michael. Prince thanked God, his family, his father …
Found this article on http://enovatechina.com/blog/ enoVate is an insights and design firm located in Shanghai. Enovate combines youth insights and provide some creative ways for brands to foster relationships with the youth. They cover Chinese celebrities on the link below http://enovatechina.com/blog/category/celebrities-in-china/ & we have also included here as well- Enjoy! Unlike in the West, celebrity endorsements are not seen as “selling out” but …
In the classical music field, Rolex has been performing with many well-known artists establish a stable connection, from Domingo (Plácido Domingo) to the Yaba Cecilia Bartoli (Cecilia Bartoli), from Li Yundi (Yundi Li) to the Yo-Yo Ma (Yo -yo Ma), as both had a happy co-operation with the Rolex. In the field of contemporary music, jazz days after Diana Krall children …
