China’s Celebrity Ambassador Minefield

Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China’s largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market   Original article was published by Business of Fashion.  MGI Entertainment was interviewed by Casey Hall. The …

Chinese IT-Girl Bridging the Fashion Worlds

PRESS RELEASE: MGI ENTERTAINMENT Shanghai ‘IT-Girl’, Jamie Qianqian Wu, one of China’s most up-and-coming fashion influencers arrived in Australia. Ms. Wu will be collaborating with Australian fashion brands; Toni Maticevski, Romancewasborn and Zimmermann and attending G.H. Mumm’s Birdcage event during her stay.     Originally from Shanghai, Qianqian has a diverse background and global perspective working in television production, fashion …

Music- the Soundtrack of our lives…

An Insight from Michael MacRitchie From the first lullaby sung to us as babies, music provides the “soundtrack” of our lives.  So much so that I think many of us take it for granted — just as we do the soundtrack of a film, which we often hear without listening to it. That is, we enjoy the film without realizing how much …

How to implement a campaign with a celebrity or influencer (6 tips)

An insight by Michael MacRitchie Dear Brands, Celebrities & KOLS bring visibility, credibility and attract more media attention to public relations, advertising and marketing campaigns because of who they are. Contacting, negotiating and working with celebrities, however, can require critical research and an in-depth understanding of the consumer/brand/celebrity perspectives in order to maximize the potential celebrity partnership.  Here are some tips to and also some …

How Australian brands are winning in China

An insight by Michael MacRitchie Australian companies have been building a strong relationship and reputation with Chinese consumers for many years now. Given the rising availability of Australian products and the increasing ease with which they can be purchased online in China, such companies have been leveraging their popularity and growing demand to establish a foothold in what is becoming …

Jay Chou – An insight from enoVate China

Found this article on http://enovatechina.com/blog/ enoVate is an insights and design firm located in Shanghai.  Enovate combines youth insights and provide some creative ways for brands  to foster relationships with the youth. They cover Chinese celebrities on the link below http://enovatechina.com/blog/category/celebrities-in-china/ & we have also included here as well- Enjoy! Unlike in the West, celebrity endorsements are not seen as “selling out” but …