Sydney: 04.03.2023 Taiwanese Mandopop icon, Jay Chou, made a triumphant return to Sydney on Saturday 4 March as part of his ‘Jay Chou Carnival World Tour’. The 43-year-old singer-songwriter performed to a sold-out audience at GIANTS Stadium. The ‘Pink Ocean’ singer wowed the 30,000-strong crowd with a phenomenal career-spanning live concert experience. Throughout the energetic set of much-loved songs, the show’s …
An article by Rob Pringle MGI were recently asked to present at the China/Australia wine Summit on “Tourism, Trends and success factors in attracting Chinese tourists” China has the world’s highest number of smartphones and mobile internet users who spend in excess of three hours on their devices every day. Social media platforms such as WeChat, Sina Weibo, live stream …
Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China’s largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market Original article was published by Business of Fashion. MGI Entertainment was interviewed by Casey Hall. The …
PRESS RELEASE: MGI ENTERTAINMENT Shanghai ‘IT-Girl’, Jamie Qianqian Wu, one of China’s most up-and-coming fashion influencers arrived in Australia. Ms. Wu will be collaborating with Australian fashion brands; Toni Maticevski, Romancewasborn and Zimmermann and attending G.H. Mumm’s Birdcage event during her stay. Originally from Shanghai, Qianqian has a diverse background and global perspective working in television production, fashion …
An Insight from Michael MacRitchie From the first lullaby sung to us as babies, music provides the “soundtrack” of our lives. So much so that I think many of us take it for granted — just as we do the soundtrack of a film, which we often hear without listening to it. That is, we enjoy the film without realizing how much …
An insight by Michael MacRitchie Dear Brands, Celebrities & KOLS bring visibility, credibility and attract more media attention to public relations, advertising and marketing campaigns because of who they are. Contacting, negotiating and working with celebrities, however, can require critical research and an in-depth understanding of the consumer/brand/celebrity perspectives in order to maximize the potential celebrity partnership. Here are some tips to and also some …
An insight by Michael MacRitchie Australian companies have been building a strong relationship and reputation with Chinese consumers for many years now. Given the rising availability of Australian products and the increasing ease with which they can be purchased online in China, such companies have been leveraging their popularity and growing demand to establish a foothold in what is becoming …
The US was desperate for something different after eight years of a Republican president who many say was one of the worst ever. At the end of his term, George W. Bush left the country with a major deficit, on the verge of financial collapse and mired in two wars, one of which he deftly manipulated the media to initiate. …
Found this article on http://enovatechina.com/blog/ enoVate is an insights and design firm located in Shanghai. Enovate combines youth insights and provide some creative ways for brands to foster relationships with the youth. They cover Chinese celebrities on the link below http://enovatechina.com/blog/category/celebrities-in-china/ & we have also included here as well- Enjoy! Unlike in the West, celebrity endorsements are not seen as “selling out” but …
