How can you tell if an influencer has “fake followers”

An article by Rob Pringle   There’s no doubt that the influencer marketing industry is the most exciting and effective way for brands to reach consumers via the implied endorsement of popular influencers. With the ability to target specific groups of potential consumers through a personality they trust has resulted in this method generating 11 times more ROI compared with traditional …

Chinese IT-Girl Bridging the Fashion Worlds

PRESS RELEASE: MGI ENTERTAINMENT Shanghai ‘IT-Girl’, Jamie Qianqian Wu, one of China’s most up-and-coming fashion influencers arrived in Australia. Ms. Wu will be collaborating with Australian fashion brands; Toni Maticevski, Romancewasborn and Zimmermann and attending G.H. Mumm’s Birdcage event during her stay.     Originally from Shanghai, Qianqian has a diverse background and global perspective working in television production, fashion …