Chinese IT-Girl Bridging the Fashion Worlds

PRESS RELEASE: MGI ENTERTAINMENT Shanghai ‘IT-Girl’, Jamie Qianqian Wu, one of China’s most up-and-coming fashion influencers arrived in Australia. Ms. Wu will be collaborating with Australian fashion brands; Toni Maticevski, Romancewasborn and Zimmermann and attending G.H. Mumm’s Birdcage event during her stay.     Originally from Shanghai, Qianqian has a diverse background and global perspective working in television production, fashion …

How to implement a campaign with a celebrity or influencer (6 tips)

An insight by Michael MacRitchie Dear Brands, Celebrities & KOLS bring visibility, credibility and attract more media attention to public relations, advertising and marketing campaigns because of who they are. Contacting, negotiating and working with celebrities, however, can require critical research and an in-depth understanding of the consumer/brand/celebrity perspectives in order to maximize the potential celebrity partnership.  Here are some tips to and also some …

How Australian brands are winning in China

An insight by Michael MacRitchie Australian companies have been building a strong relationship and reputation with Chinese consumers for many years now. Given the rising availability of Australian products and the increasing ease with which they can be purchased online in China, such companies have been leveraging their popularity and growing demand to establish a foothold in what is becoming …