An insight by Michael MacRitchie Dear Brands, Celebrities & KOLS bring visibility, credibility and attract more media attention to public relations, advertising and marketing campaigns because of who they are. Contacting, negotiating and working with celebrities, however, can require critical research and an in-depth understanding of the consumer/brand/celebrity perspectives in order to maximize the potential celebrity partnership. Here are some tips to and also some …
An insight by Andrew Howie The Power Balance band has hit the global stage in a big way. It can be seen on the wrists on many big name super stars and they are more than happy to spruik the benefits it offers them on and off the field. So far, no one has been able to categorically prove that …
An insight by Michael MacRitchie Celebrity endorsement of luxury fashion is hardly a new phenomenon, as it has been around for several centuries. Charles Worth, the man who invented haute couture in Paris in the nineteenth century, understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool. To promote his fashion house …
An insight by Andrew Howie She began her humble career reading the local news on radio at the age of 19. She was so talented that she was shifted to day time television. Her talents took a lowly rated Chicago day time show to the number one spot which prompted her to launch her own Production Company and show on …
An Insight by Lauren Jane Whether you like Ke$ha or think her song, Tik Tok, is commercialized garbage, there is no denying that she has now got herself a smash hit single. Tik Tok hooks in the listener from the very beginning. Her playful and bizarre rapping style is so uniquely different from other pop-artists, and through this, she’s found …
