Scarlett Johansson and Samuel L. Jackson are Hollywood’s latest red-carpet envoys to China. They’re among the actors promoting an export from the U.S. — Walt Disney Co. (DIS)’s “Captain America: The Winter Soldier” — at an event at a shopping mall in Beijing today as American movie makers continue to experiment with ways to penetrate the massive Chinese market. Disney is marketing …
An insight by Michael MacRitchie “Sex sells”. Or so they say. But maybe that’s not quite right. Maybe this is more accurate: The mystery of sex sells. The suggestion of it. What’s the difference? Mystery and suggestion do something that showing everything can’t – they engage the imagination. Sex experts the world over will tell you that the most sensitive …
An insight by Michael MacRitchie Celebrity endorsement of luxury fashion is hardly a new phenomenon, as it has been around for several centuries. Charles Worth, the man who invented haute couture in Paris in the nineteenth century, understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool. To promote his fashion house …
