An insight by Michael MacRitchie Celebrity endorsement of luxury fashion is hardly a new phenomenon, as it has been around for several centuries. Charles Worth, the man who invented haute couture in Paris in the nineteenth century, understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool. To promote his fashion house …
Effectiveness of Celebrity endorsment. Part 2
An insight by Andrew Howie PEPSI & MICHAEL JACKSON The 80’s were amazing. They were a time of great prosperity and growth. It saw the birth of multinational businesses and it also sadly saw the divide between first and third world countries expand. One of the greatest things about the 80’s was the definition of style and culture. Fashion became …