How Australian brands are winning in China

An insight by Michael MacRitchie Australian companies have been building a strong relationship and reputation with Chinese consumers for many years now. Given the rising availability of Australian products and the increasing ease with which they can be purchased online in China, such companies have been leveraging their popularity and growing demand to establish a foothold in what is becoming …

Luxury Brands & Celebrities:

An insight by Michael MacRitchie Celebrity endorsement of luxury fashion is hardly a new phenomenon, as it has been around for several centuries. Charles Worth, the man who invented haute couture in Paris in the nineteenth century, understood the importance of┬álinking celebrities to brands, even before this was recognized as an important marketing communications tool. To promote his fashion house …

When good actors go bad

An insight by Andrew Howie There is nothing worse than watching a washed up sports star trying to go around just one more time. Whether it be chasing one last piece of glory or the greed to get one more big earning year under the belt, it is too often clear when they need to be set free. Whilst the …