An Insight by Michael MacRitchie Yes, we know that China can be a very exciting market… China has a flourishing live music scene, with 57% of affluent music fans attending concerts. China’s influence on the global music business is growing, and labels and artist managers from around the world are recognising the potential to engage with a large group of …
An insight by Michael MacRitchie Celebrity endorsement of luxury fashion is hardly a new phenomenon, as it has been around for several centuries. Charles Worth, the man who invented haute couture in Paris in the nineteenth century, understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool. To promote his fashion house …
CNN reports that MTV banned Lady Gaga and Beyonce Telephone video; MTV says they didn’t. Monday, CNN reported that MTV pulled a Beyonce and Lady Gaga video because of its sexual and violent content. The music video, Telephone was released Thursday and has had over 13 million views on YouTube. The controversy over the Telephone video has created a ‘net buzz. …
In a mild upset, Beyonce Knowles, Lady Gaga and Taylor Swift only won most of the awards at the 52nd annual Grammy Awards last night. But they did have to share the stage with a public appearance by Prince and Paris Jackson, who accepted a lifetime achievement award for their late father Michael. Prince thanked God, his family, his father …
MGI Foundation supported George Clooney’s fundraising efforts after the earthquake by donating to “hope for Haiti” cause. We had the pleasure of speaking to Tailor Swift who assisted us with our donation. Overall the event was incredible- Hosted by the Oscar-winning actor George Clooney in Los Angeles and musician Wyclef Jean in New York, the 8 p.m. and broadcast by …
