Note to western music artists: RE China

An Insight by Michael MacRitchie Yes, we know that China can be a very exciting market… China has a flourishing live music scene, with 57% of affluent music fans attending concerts. China‚Äôs influence on the global music business is growing, and labels and artist managers from around the world are recognising the potential to engage with a large group of …

Avril Lavigne Attitude for Hair

    Got2be Sponsored Avril Lavigne tour of China Background Got2be had worked with Maroon 5 the previous year and had enjoyed great success. Got 2 be saw Avril as the perfect fit for their brand as she is full of attitude & spunk. Objectives To maximize the on site exposure at the different show locations. To market to Avril’s …