Avril Lavigne Attitude for Hair



Got2be Sponsored Avril Lavigne tour of China


Got2be had worked with Maroon 5 the previous year and had enjoyed great success. Got 2 be saw Avril as the perfect fit for their brand as she is full of attitude & spunk.


  • To maximize the on site exposure at the different show locations.
  • To market to Avril’s target market,  young adults and teenagers who care about their image.


  • Targeted and presented to a target market with styling stations set up strategically at the concert venue.
  • Design a marketing campaign that included ticket give aways and back stage passes