China’s Celebrity Ambassador Minefield

Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China’s largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market   Original article was published by Business of Fashion.  MGI Entertainment was interviewed by Casey Hall. The …

Ke$ha – Behind the Glitter

An Insight by Lauren Jane Whether you like Ke$ha or think her song, Tik Tok, is commercialized garbage, there is no denying that she has now got herself a smash hit single. Tik Tok hooks in the listener from the very beginning. Her playful and bizarre rapping style is so uniquely different from other pop-artists, and through this, she’s found …