China’s Celebrity Ambassador Minefield

Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China’s largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market   Original article was published by Business of Fashion.  MGI Entertainment was interviewed by Casey Hall. The …

Chinese IT-Girl Bridging the Fashion Worlds

PRESS RELEASE: MGI ENTERTAINMENT Shanghai ‘IT-Girl’, Jamie Qianqian Wu, one of China’s most up-and-coming fashion influencers arrived in Australia. Ms. Wu will be collaborating with Australian fashion brands; Toni Maticevski, Romancewasborn and Zimmermann and attending G.H. Mumm’s Birdcage event during her stay.     Originally from Shanghai, Qianqian has a diverse background and global perspective working in television production, fashion …

MGI Brokers Deal for Jessica Alba and JORYA

News by Laura Bowman SHANGHAI (May 22nd 2015) –JORYA hosted Jessica Alba as the distinguished guest of their fashion show, “Reflection New York”. The iconic fashion enterprise debuted its new line as Mrs. Alba enjoyed the innovative, industrial display and mingled with local celebrities. JORYA was founded in 1992 and is now widely recognized as an elegant and unique female clothing …

China and Luxury branding

An insight by Andrew Howie China has experienced a relentless surge in consumer buying power since the 1990’s. The Chinese consumer has become wealthier and more accepting of western retail formats- with international supermarket chains, department stores and mass retailers paving the way for luxury retailers. Luxury brand companies have been investing in the China market, with  Louis Vuitton, Bally, …