An insight by Michael MacRitchie For the last 10 years, MGI have honed negotiating skills in the high stakes, big ego arena of celebrity endorsement, performances, influencer campaigns and sponsorships. Negotiating countless contracts and endorsement deals taught me a powerful lesson: effective negotiation is just a conversation, a relationship built over time. My experiences negotiating on behalf of …
News By Michael MacRitchie Beckham will appear in TV and print ads exclusively in China; he’ll initially be promoting the Jaguar F-Type Coupe but will later support the XJ – a key car for the Chinese market. Jaguar says his role “will develop and will see him feature in many Jaguar brand and product communication campaigns in the coming years”. …
An insight by Michael MacRitchie It is not uncommon to switch on the television and be confronted by celebrity after celebrity propounding the virtues of some brand or other. Celebrity advertising has always been popular and a fast growing economy attracts celebrities by the dozen in this space. People are easily influenced and impressed by celebrities, and consider it a …
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