An insight by Michael MacRitchie It is not uncommon to switch on the television and be confronted by celebrity after celebrity propounding the virtues of some brand or other. Celebrity advertising has always been popular and a fast growing economy attracts celebrities by the dozen in this space. People are easily influenced and impressed by celebrities, and consider it a …
Found this article on http://enovatechina.com/blog/ enoVate is an insights and design firm located in Shanghai. Enovate combines youth insights and provide some creative ways for brands to foster relationships with the youth. They cover Chinese celebrities on the link below http://enovatechina.com/blog/category/celebrities-in-china/ & we have also included here as well- Enjoy! Unlike in the West, celebrity endorsements are not seen as “selling out” but …
