Found this article on http://enovatechina.com/blog/ enoVate is an insights and design firm located in Shanghai.  Enovate combines youth insights and provide some creative ways for brands  to foster relationships with the youth. They cover Chinese celebrities on the link below http://enovatechina.com/blog/category/celebrities-in-china/ & we have also included here as well- Enjoy! Unlike in the West, celebrity endorsements are not seen as “selling out” but …