An insight by Michael MacRitchie For the last 10 years, MGI have honed negotiating skills in the high stakes, big ego arena of celebrity endorsement, performances, influencer campaigns and sponsorships. Negotiating countless contracts and endorsement deals taught me a powerful lesson: effective negotiation is just a conversation, a relationship built over time. My experiences negotiating on behalf of …
News by Laura Bowman We all know that laughter can heal your mind and body, but did you know that it’s also good for your brand? The benefits of comedy on health have been proven for years. It’s a known fact that laughing can lower your blood pressure, reduce stress hormone levels, and lengthen your whole lifespan. When you attach …
If the advertising industry were a family, branded content would be the overbearing mother-in-law.
