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Isn’t it Better to be Entertained Than Sold To?

If the advertising industry were a family, branded content would be the overbearing mother-in-law.

AdvertisingAlex CsergoBEA&IBeijing Satellitebranded contentbranded entertainmentGuess Who's Coming to DinnerLaura BowmanmediaMGI EntertainmentMichael MacRitchieProduct PlacementThe VoiceTransformers 4
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