China’s Celebrity Ambassador Minefield

Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China’s largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market   Original article was published by Business of Fashion.  MGI Entertainment was interviewed by Casey Hall. The …

Chinese IT-Girl Bridging the Fashion Worlds

PRESS RELEASE: MGI ENTERTAINMENT Shanghai ‘IT-Girl’, Jamie Qianqian Wu, one of China’s most up-and-coming fashion influencers arrived in Australia. Ms. Wu will be collaborating with Australian fashion brands; Toni Maticevski, Romancewasborn and Zimmermann and attending G.H. Mumm’s Birdcage event during her stay.     Originally from Shanghai, Qianqian has a diverse background and global perspective working in television production, fashion …