China’s Celebrity Ambassador Minefield

Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China’s largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market   Original article was published by Business of Fashion.  MGI Entertainment was interviewed by Casey Hall. The …

Louis Vuitton taps Muhammad Ali

News by Michael MacRitchie Muhammad Ali has been revealed as the latest star of Louis Vuitton’s ‘Core Values’ campaign.  Ali, who was crowned ‘Sportsman of the Century’ by Sports Illustrated in 1999, was photographed by Annie Leibovitz at his home in Arizona, watching one of his grandsons who wears a pair of boxing gloves. The tagline reads: “Some stars show you the …