Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China’s largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market Original article was published by Business of Fashion. MGI Entertainment was interviewed by Casey Hall. The …
Article by Andrew Howie In a world where the career of a musician can live or die by a single vote from a viewer, or the opinion of a washed up has been panellist, a new generation of performers are taking the world by storm. They are young, talented in their own right, and in control of their image and …
An insight by Andrew Howie The Power Balance band has hit the global stage in a big way. It can be seen on the wrists on many big name super stars and they are more than happy to spruik the benefits it offers them on and off the field. So far, no one has been able to categorically prove that …
An insight by Andrew Howie Since the birth of sport, players have been complaining about the referees. It seems there is rarely a match where teams are happy with the decisions. In some cases, both teams are fiercely unhappy. As technology has improved, most sports have adopted it in some form or other. Cricket first brought in a 3rd umpire …
An insight by Andrew Howie Our ability to consume content continues to becoming easier. We now have so many different devices at our disposal, we are constantly connected. As news breaks, we are able to read about it. In some cases, even before traditional news outlets have been able to report. Through such channels as Twitter and other social media …
