An insight by Andrew Howie Since the birth of sport, players have been complaining about the referees. It seems there is rarely a match where teams are happy with the decisions. In some cases, both teams are fiercely unhappy. As technology has improved, most sports have adopted it in some form or other. Cricket first brought in a 3rd umpire …
An insight by Andrew Howie With the FIFA World Cup kicking off this week, the time is ripe for the bandwagon to rattle into action. There is no better time to start brushing up on your lingo and working on your outfit. Not to mention annoying all those around you with your new found passion for the sport. The bandwagon …
An Insight by Andrew Howie We are on the verge of a huge groundswell. We are under 100 days to the FIFA World Cup in South Africa. With that comes some amazing, and very expensive advertising. Every celebrity with an endorsement gets rolled out to be the backbone of brand campaigns. This leads to a huge amount of noise but …
