An insight by Andrew Howie It is one of the most recognizable brands that exist on this planet. Founded in January 1964 as Blue Ribbon Sports, later changing its name to Nike Inc in 1978, it takes its name from the Greek goddess of Victory. Under the Nike umbrella, there are other brands such as Umbro, Hurley and Converse. Plus …
An insight by Andrew Howie Our ability to consume content continues to becoming easier. We now have so many different devices at our disposal, we are constantly connected. As news breaks, we are able to read about it. In some cases, even before traditional news outlets have been able to report. Through such channels as Twitter and other social media …
