I picked this article up from business 2 community where Michael Smith refers to the growing trend of Western Celebrities joining Chinese social media platforms. The article can be found here or just below if you keep reading. China. One of the last remaining major frontiers of social media. And there are legitimate reasons for that. Not only is there an obvious …
Wake up and smell the tea (article from Mailman group)
I picked up this article form the Mailman Group web site by CEO Andrew Collins. The article makes a very simple point, do you have a strategy to connect with the Chinese? The article can be found here Whether your a sporting team, a rock star a fortune 500 company, a brand manager or some one just interested in China, …
Nike. Changing the way we run.
An insight by Andrew Howie It is one of the most recognizable brands that exist on this planet. Founded in January 1964 as Blue Ribbon Sports, later changing its name to Nike Inc in 1978, it takes its name from the Greek goddess of Victory. Under the Nike umbrella, there are other brands such as Umbro, Hurley and Converse. Plus …
New breed of “entertainer”
An insight by Andrew Howie Social media has brought about many new trends. It has also allowed for many heroes to be born and trends to spread globally in the blink of an eye. Think about some of the most viewed clips on Youtube. Evolution of Dance and Keyboard Cat were huge successes as a result of the internet. Brands …