I picked up this article form the Mailman Group web site by CEO Andrew Collins. The article makes a very simple point, do you have a strategy to connect with the Chinese? The article can be found here Whether your a sporting team, a rock star a fortune 500 company, a brand manager or some one just interested in China, …
Oscars; Actors & Brands share the limelight…
March 9th, 2010 An overview by Michael MacRitchie The 82nd Annual Academy Awards was a night of firsts in the famed award show’s history: the first time since 1943 that ten feature films were nominated for Best Picture, the first time a woman won Best director and the first time that product placement was recognized as simply a seamlessly integrated plot …