An insight by Michael MacRitchie I only recently watched Morgan Spurlock’s documentary, POM Wonderful Presents: The Greatest Movie Ever Sold. One of the major themes of the film is the importance of discovering your brand personality for the purpose of partnering with ‘like’ brands. In the movie, Spurlock visits a noted branding agency where they identify his primary brand attributes …
An insight by Andrew Howie It is one of the most recognizable brands that exist on this planet. Founded in January 1964 as Blue Ribbon Sports, later changing its name to Nike Inc in 1978, it takes its name from the Greek goddess of Victory. Under the Nike umbrella, there are other brands such as Umbro, Hurley and Converse. Plus …
An insight by Andrew Howie I recall vividly the white cardboard glasses that had a red and a blue lens Sitting in a cinema with a bucket of popcorn as objects flew out of the screen at me. It doesn’t seem so long ago does it? Technology has come on in leaps and bounds. No longer do you need to …
