News by Michael MacRitchie I picked this article up from NY Mag where journalist Kevin Roose talks about an interesting new partnerhip between Samsun and Jay Z. The rest of the article can be found here Or down below if you keep reading. It used to be that beverage companies, shoe brands, and clothing lines were the bread and …
TV sponsorship on the rise on Chinese TV
An insight by Michael MacRitchie CHINA’S UGLY BETTY “UGLY WUDI” China — A raft of new Chinese television advertising restrictions have made sponsorship and product placement a strong alternative route to reaching a ballooning consumer market, according to an independent analysts’ report released recently. The series of new TV ad rules put in place in the first quarter of 2010 …
Life in the extra dimension
An insight by Andrew Howie I recall vividly the white cardboard glasses that had a red and a blue lens Sitting in a cinema with a bucket of popcorn as objects flew out of the screen at me. It doesn’t seem so long ago does it? Technology has come on in leaps and bounds. No longer do you need to …