An article by Rob Pringle There’s no doubt that the influencer marketing industry is the most exciting and effective way for brands to reach consumers via the implied endorsement of popular influencers. With the ability to target specific groups of potential consumers through a personality they trust has resulted in this method generating 11 times more ROI compared with traditional …
An Insight from Rob Pringle It’s becoming increasingly clear that KOLs, particularly in China, hold a great deal of influence among their followings. Able to sway the decision making habits of huge audiences, they’ve become an essential avenue for brands to promote their products and services to a highly engaged and targeted audience. KOLs can help brands connect with China’s massive …
